上海人有口皆碑的老品牌：5000m²首店今开业！今年还有5家新店

Core Insights - Qingmei Group has launched its new self-operated supermarket "Pin Shang Sheng Huo" in Shanghai, marking a significant step in its high-quality development after 27 years in the industry [1][22] - The supermarket focuses on fresh produce and aims to provide a new shopping experience for families, leveraging the company's extensive supply chain and local sourcing advantages [1][5] Product Offering - The supermarket features over 6,000 types of products across various categories including vegetables, meat, seafood, baked goods, and snacks, with 12 cooking stations offering more than 800 freshly made items [3][5] - 80% of the fresh products are self-operated, ensuring quality and affordability for consumers, supported by Qingmei's robust supply chain [5][20] Supply Chain and Freshness - Qingmei operates a digitalized green agricultural base of 11,000 acres and has expanded its designated planting areas to 500,000 acres, producing over 300 tons of fresh vegetables daily [5][20] - The supermarket's vegetables are packaged and sorted at the base and delivered to the store within 2 hours, maximizing freshness [5][20] Customer Engagement and Promotions - During the opening period, the supermarket offers various promotions, including free eggs for social media engagement and a 100% winning rate for a lottery with a minimum purchase [9][12] - The store aims to maintain customer loyalty and increase repurchase rates by addressing consumer preferences and providing a diverse product range [12][14] Market Positioning and Competition - The opening of "Pin Shang Sheng Huo" is part of a broader transformation of the Baile Shopping Center, which aims to enhance the shopping experience in the Longjing area, previously considered a commercial gap [20][22] - The supermarket's introduction is expected to compete with existing models like Hema and JD's "JD Seven Fresh," enriching consumer choices in the area [20][22] Future Plans - Qingmei plans to open six more "Pin Shang Sheng Huo" supermarkets in Shanghai this year, with a new store of 6,000 square meters expected to open in August [22]