MEITUAN(HK:03690) Jing Ji Guan Cha Wang·2025-07-09 06:26Core Insights - The "Must-Play List" by Dazhong Dianping has been upgraded, focusing on local leisure activities, featuring 3,485 entertainment venues across 81 cities, with top cities including Shanghai, Beijing, Guangzhou, Chengdu, and Hangzhou [1][2] Group 1: Trends in Leisure Activities - The trend of leisure activities is shifting from "periodic experiences" to "daily enjoyment," with local exploration becoming increasingly popular [3] - Online traffic for key leisure categories has increased by over 30% year-on-year, with user reviews rising by more than 50% [3] - Over 50% of the venues on the updated "Must-Play List" are bars and spas, with more than 200 KTVs and nearly 300 fitness centers included [3] Group 2: Unique Local Experiences - The Shanghai Windsor KTV has become a new landmark for local entertainment, combining dining and singing experiences, attracting many young customers [3][5] - The Beijing Huayuan Aviation Flying Club offers unique flying experiences, appealing to young urbanites seeking adventure [5][7] - Various local spots, such as fishing points in parks and themed cafes, have gained popularity, reflecting a growing interest in local leisure activities [7] Group 3: Tourist Preferences - Tourists are increasingly favoring local experiences, such as enjoying traditional activities and local cuisine, as part of their travel [8] - The Yangzhou Sanba Dao Cultural Experience Zone has attracted visitors for its unique local bathing culture and authentic Huaiyang cuisine [8][9] - The Penthouse Livehouse in Beijing showcases local nightlife and music culture, appealing to both locals and tourists [9] Group 4: Market Growth and Online Trends - The user base for leisure activities is projected to grow by 33% in 2024, with over 50% of users being under 30 years old [12] - The service retail industry is expected to reach 7 trillion yuan, with significant growth potential in online services [12] - The online penetration rate for leisure activities is expected to rise from 6.8% to 9.2% from 2023 to 2024, with a target of over 25% by 2030 [12] Group 5: Enhancing Local Discoverability - The upgraded "Must-Play List" aims to help quality leisure businesses gain visibility and enhance the service retail sector [13] - The list includes 25 lesser-known cities, promoting local entertainment options and experiences [13] - Dazhong Dianping's vision is to assist users in discovering and experiencing the beauty of the real world, focusing on local insights and user-generated content [14]