“爆炸桃”其实是坏果子，花里胡哨的营销该歇歇了

Core Insights - The rise of "explosion peaches" is a marketing strategy that misrepresents damaged fruits as rare varieties, violating product information disclosure principles [1][2] - The claim that these peaches are "5 times sweeter" lacks scientific basis, as tests show that the sugar content of cracked fruits is usually lower than that of normal fruits [2] - The marketing tactics employed create a cognitive bias among consumers, making it difficult for them to assess the quality of the products [2][3] Industry Implications - The trend of marketing defective fruits as premium products is becoming industrialized, with e-commerce platforms offering training on how to market blemished fruits [2] - This practice undermines consumer rights and the integrity of the agricultural supply chain, potentially squeezing the market for high-quality agricultural products [2][3] - Regulatory bodies are urged to establish clear guidelines and enforce penalties for false advertising to ensure transparency in marketing [3] Consumer Behavior - Consumers are drawn to "explosion peaches" due to a desire for "natural" products, a sense of scarcity, or social influence, but the core value of fruits lies in their taste and nutrition [2] - The success of other fruits, like "ugly oranges," demonstrates that market viability is based on quality rather than marketing gimmicks [2] - It is essential for consumers to recognize that they are purchasing fruits for their taste and quality, not for the stories behind them [3]