花钱有收益？消费增值商业模式的财富新逻辑

Core Viewpoint - The emerging "consumption value-added" model is transforming traditional consumer behavior, turning spending into potential long-term returns for consumers and stable profits for businesses [1][4]. Group 1: Characteristics of Consumption Value-Added Model - Value co-creation: Consumers evolve from mere purchasers to active value creators, deeply engaging in the commercial process [6]. - Continuous returns: Consumption is no longer a one-time transaction but a behavior that generates long-term benefits [6]. - Bidirectional empowerment: Businesses enhance operational efficiency through stable customer bases, while consumers gain value-added returns from their spending [6]. Group 2: Implementation Paths - Innovation in points system: Traditional points are upgraded to valuable digital assets, enhancing liquidity and perceived value [6]. - Membership rights iteration: Membership services are endowed with investment attributes, allowing spending amounts to be converted into profit-sharing bases [6]. - Consumption-investment linkage: A portion of spending can be transformed into investment capital, enabling participation in business profit distribution [6]. - Data value sharing: Analyzing and applying consumer data creates additional benefits for consumers, such as personalized discounts and data dividends [6].