Sea(US:SE) Zhi Tong Cai Jing·2025-07-09 08:02Group 1 - Goldman Sachs highlights Shopee's promotional activities during the 7.7 sales period and recent changes in merchant fees, emphasizing the importance of tracking Shopee in Brazil as a key discussion point among buyers [1] - Goldman Sachs maintains a "Buy" rating on Sea with a target price of $186, noting that Shopee's shipping discounts in Indonesia have increased while product discounts remain stable [1] - Price sampling indicates that Shopee's overall subsidy levels are consistent compared to June, with Shopee maintaining a price competitiveness of approximately 6% lower than TikTok for consumers [1] Group 2 - In Brazil, most products on Shopee are priced lower than those on MELI, particularly for generic unbranded items, with a minimum purchase coupon of 10 reais existing since Q1 2025 [1] - Shopee is increasing promotional efforts in Malaysia while reducing them in Thailand and Vietnam, where competition with TikTok is historically intense [2] - Starting July 20, Shopee will introduce a fixed processing fee of 1,250 Indonesian rupiah (approximately $0.08) per order in Indonesia, indicating a broader industry trend towards enhancing profitability [2]