WPP plc(US:WPP) 智通财经网·2025-07-09 08:23Group 1 - WPP Plc has lowered its 2025 earnings forecast, expecting a net revenue decline of 3% to 5%, a significant increase from the previous estimate of a maximum 2% drop [1] - The operating profit margin is projected to decrease by up to 175 basis points year-on-year, contrasting with earlier expectations of stable performance [1] - Current CEO Mark Read acknowledged that June's performance was weaker than expected, and the sluggish trading seen in the first half of the year may continue into the second half [1] Group 2 - WPP has recently lost significant client contracts, including a $1.7 billion global creative business from Mars, which was acquired by Publicis Groupe [2] - Despite these losses, the company maintained its full-year guidance during the previous quarter's report, although it warned of a slow start in the Western European market, particularly among German clients [2] - Following the news, WPP's stock price fell approximately 15.8% in pre-market trading, reflecting investor concerns about cyclical weakness in the advertising industry and the effectiveness of the company's transformation efforts [2]