2 1 Shi Ji Jing Ji Bao Dao·2025-07-09 10:12Core Insights - The report highlights the growing trend of live-streaming job recruitment in the blue-collar sector, driven by digital technology and public service integration, with significant potential for employment services [1][3] - The online recruitment market globally has reached a scale of billions, with an expected annual compound growth rate of 15% over the next decade [1][3] - The live-streaming recruitment model has emerged as a key strategy for companies to reduce hiring costs and improve employee retention rates [3][6] Industry Developments - The blue-collar workforce faces challenges such as low efficiency in supply-demand matching and high recruitment costs, prompting a shift towards digital recruitment solutions [3][6] - Companies like GoerTek and Meituan have adopted live-streaming as a regular recruitment method, significantly increasing their outreach to potential employees in lower-tier cities [5][6] - The government has recognized the importance of live-streaming technology in employment services, with initiatives launched as early as July 2020 to promote live-streaming recruitment [5][6] Technological Innovations - Kuaishou's "Kuaipin" service has rapidly scaled, with over 2.5 billion users seeking job opportunities monthly and nearly 550,000 live-streaming sessions conducted in 2023 [6][8] - The platform is leveraging AI technology to enhance recruitment efficiency, including features like intelligent dialogue and precise filtering of job seekers [8][12] - The introduction of the "live-streaming recruitment specialist" profession reflects the growing recognition of this new job category, with over 400,000 individuals engaged in live-streaming recruitment [6][8] Market Impact - Live-streaming recruitment has improved efficiency in the hiring process and addressed structural employment issues, becoming a new digital recruitment product following traditional methods [7][12] - The model allows for real-time interaction and precise matching between job seekers and employers, breaking geographical and temporal barriers [7][12] - Various regions in China are innovating in live-streaming recruitment practices, with collaborations between government, third-party agencies, and educational institutions to enhance service delivery [10][11]