白牌才是县城的“救世主”

Core Viewpoint - The rise of "white label" products in county markets is significant, as they fill the gap left by major brands and cater to local consumer preferences for affordability and practicality [2][8][17]. Group 1: White Label Products in County Markets - White label products are favored in county markets due to their low prices and high cost-performance ratio, making them more appealing than branded products [2][10][17]. - Local consumers often prioritize practicality over brand recognition, leading to a strong acceptance of white label goods [8][9][10]. - White label products, often produced through OEM or ODM models, have gained consumer trust over time due to their affordability and quality [2][10][18]. Group 2: Challenges for Major Brands - Major international and domestic brands struggle to penetrate county markets due to low brand awareness and limited consumer spending power [8][9][18]. - The reliance on standardized distribution channels by major brands contrasts with the flexible, local-focused distribution of white label products, which allows them to thrive in these markets [11][14][18]. - The high costs associated with establishing brand stores in county areas deter many retailers, leading to a preference for white label products [16][18]. Group 3: Economic Impact and Future Outlook - White label products have become a crucial support for the county economy, meeting the needs of low-income consumers and pushing traditional brands to reconsider their market strategies [18][19]. - Despite their current dominance, white label products face challenges such as quality inconsistency and competition from emerging e-commerce platforms [20][22]. - The future of white label products may depend on their ability to enhance quality and brand recognition while navigating the evolving market landscape [22].