看厂家话术买车的用户，已经遭遇了背刺

Core Viewpoint - The article discusses the various promotional policies introduced by car manufacturers aimed at addressing consumer concerns, but highlights the difficulties in fulfilling these promises, leading to consumer disappointment and skepticism [1][11]. Group 1: Promotional Policies - Car manufacturers are introducing attractive policies such as "one-year price guarantee," "zero self-ignition commitment," and "intelligent driving insurance" to alleviate consumer anxiety regarding vehicle purchases [2][11]. - The "three-year buyback" strategy allows consumers to sell their vehicles back to dealerships at a predetermined discount within specified time frames, but many consumers face challenges when trying to redeem this offer [6][7]. Group 2: Execution Challenges - Many of the promotional policies have stringent execution standards or are subject to various excuses for denial, leading to consumer frustration [4][9]. - For instance, the "intelligent driving insurance" has hidden conditions that limit compensation, often leaving consumers with minimal support in case of accidents [5][9]. Group 3: Market Context - The automotive industry is experiencing declining profit margins, with a reported profit rate of only 4.3% in 2024, prompting manufacturers to focus on after-sales services for profitability [13][14]. - The shift towards after-sales services is evident, as companies like Zhongsheng Group and AutoNation report significant profits from their after-sales operations despite losses in new car sales [13][14]. Group 4: Consumer Trust Issues - The lack of clear, executable details and the ability of manufacturers to fulfill their promises contribute to a growing distrust among consumers [16][11]. - The article emphasizes that without a collective industry effort to ensure transparency and accountability, individual promotional policies may only serve as temporary marketing strategies rather than genuine consumer protections [16][11].