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人民日报评论:“外卖大战”——价格战没有赢家,创新才有未来
Ren Min Ri Bao·2025-07-09 10:46

Core Viewpoint - The recent subsidy war in the food delivery market is essentially a disguised price war, despite appearing as a competition for market share, supply chain management, and operational capabilities [1] Group 1: Market Dynamics - The low prices may temporarily benefit consumers, increase orders for merchants, and boost earnings for delivery personnel, but it leads to irrational consumption and diluted profit margins [1] - The "explosive order" effect results in delivery personnel being overworked, which negatively impacts product and service quality [1] - Price wars ultimately lead to market instability, with each round of cash-burning battles typically followed by price increases, indicating that there is no such thing as a free lunch [1] Group 2: Industry Response - The China Association of Automobile Manufacturers has advocated against chaotic price wars, and the Ministry of Industry and Information Technology has expressed intentions to regulate "involution" competition in the automotive sector [1] - Such price wars disrupt normal production and operations for companies, hinder sustainable R&D investments, and ultimately harm consumer rights and industry development [1] Group 3: Future Directions - Companies should focus on innovation rather than engaging in price wars, as technological and management innovations can lower production costs and provide consumers with better quality products [2] - The instant delivery sector holds significant demand and opportunities beyond just food delivery, suggesting that delivery personnel could also connect with public service markets [2] - Businesses should aim to create greater value by aligning what users want with efficient delivery, thus opening new avenues for growth and development [2]