穿汉服逛古镇古村落 外国游客沉浸体验中国文化

Core Insights - The increase in inbound tourist numbers during the summer has led to a new trend in cultural tourism, where many foreign visitors are opting for traditional costume photography experiences in various scenic spots across China [1][6]. Group 1: Cultural Experience - Foreign tourists are engaging in traditional Chinese costume experiences, such as wearing Hanfu, which enhances the sense of ceremony and enjoyment during their travels [6]. - This cultural interaction provides foreign visitors with a new perspective on China, while simultaneously boosting the business of nearby Hanfu photography shops [6][9]. Group 2: Economic Impact - The influx of foreign tourists participating in traditional costume experiences has resulted in increased revenue for local businesses, with some shops receiving nearly a hundred groups of tourists annually [8]. - The experience not only generates direct income but also extends the duration of foreign tourists' stays, leading to increased spending on makeup, photography, and cultural products [8]. Group 3: Demographics and Trends - A significant majority (over 90%) of foreign tourists engaging in these experiences are female, indicating a specific demographic trend within this cultural tourism segment [8]. - The shift in inbound tourism from mere sightseeing to a focus on cultural and experiential consumption marks a new phase in the industry, injecting lasting cultural momentum and economic vitality into the market [9].