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AI爬虫无孔不入,Cloudflare要当网站的“救世主”
CloudflareCloudflare(US:NET) 3 6 Ke·2025-07-09 11:21

Core Viewpoint - The recent ruling by a U.S. judge that allows AI companies to use copyrighted works for training AI models under the doctrine of fair use has created significant concern among content creators and copyright holders [1] Group 1: Impact on Content Creators - Content creators and copyright holders are facing a "survival crisis" as users increasingly prefer to obtain information through AI chatbots rather than visiting original content links, leading to a 30% decrease in click-through rates for traditional URLs since the launch of Google's AI Mode [8][10] - The emergence of AI companies has shifted the dynamic from a dispute over revenue sharing to a more existential threat for copyright holders, as many AI firms do not compensate for the content they scrape [10] Group 2: Cloudflare's Response - Cloudflare has announced a default feature to block AI crawlers from scraping content without the website owner's permission, aiming to restore control to creators while still supporting AI innovation [3][5] - The company offers a "pay-per-use" model for AI firms to access content, providing a feasible path for AI companies to obtain content legally while empowering smaller websites to protect their data [15] Group 3: Technical Measures Against AI Crawlers - Cloudflare employs advanced techniques such as the "5-second challenge" and "AI Labyrinth" to differentiate between human users and automated tools, effectively thwarting many AI crawlers [10][12][13] - The "AI Labyrinth" strategy involves embedding hidden links that lead crawlers to meaningless content, thereby wasting their computational resources and bandwidth [12][13] Group 4: Market Dynamics - The competitive landscape is shifting as Cloudflare positions itself as a protector of content creators while also facilitating a payment structure for AI companies, creating a win-win scenario [6][15] - Major AI firms, such as Google and OpenAI, are already investing significantly in content acquisition, indicating a willingness to pay for quality content, which highlights the potential for a structured payment system [15]