整治强迫购物、诱导消费等行为，文旅部规范暑期旅游市场秩序

Core Viewpoint - The Ministry of Culture and Tourism (MCT) is intensifying efforts to regulate the tourism market ahead of the summer travel peak, focusing on combating forced shopping and price fraud to protect consumer rights and maintain market order [1][3][4]. Group 1: Regulatory Actions - MCT will conduct a nationwide crackdown on illegal activities in the tourism sector, targeting travel agencies, shopping stores, tour guides, and online travel operators [3][5]. - A one-year special rectification campaign has been initiated to address forced shopping issues through comprehensive governance [3][6]. - The first batch of 15 entities identified as serious credit offenders in the tourism market has been published, including companies like Xinjiang Huayu Stone Tourism Co., Ltd. and Hainan Youmeng International Travel Agency Co., Ltd. [6][8]. Group 2: Specific Violations Targeted - The focus will be on travel agencies engaging in unauthorized operations, luring tourists with below-cost prices, and obtaining kickbacks through shopping arrangements [5][9]. - Tourist shopping stores will be scrutinized for misleading consumers, promoting overpriced low-quality goods, and using false discounts for price fraud [3][5]. - Tour guides will be monitored for inducing or forcing tourists to consume, operating without a valid guide certificate, and unauthorized contracting of guiding services [5][9]. Group 3: Collaborative Efforts - MCT will collaborate with public security and market regulation departments to strengthen enforcement against unlicensed travel agencies, false advertising, and other illegal practices [9]. - Daily monitoring will be enhanced to regulate pricing behaviors in related tourism sectors, including dining, accommodation, and online travel platforms [9]. - Continuous inspections will be conducted to identify and report issues related to forced shopping and safety hazards in popular tourist routes and attractions [9].