郗望：内容电商为肉牛产业一体化注入新动能

Core Viewpoint - The integration of content e-commerce is injecting new momentum into the beef industry, promoting industrial upgrades and the establishment of a healthy consumption ecosystem [1] Group 1: Industry Insights - The rapid development of internet technology is leading to profound changes in the market environment, with traditional e-commerce models being replaced by content e-commerce [4] - Content e-commerce utilizes precise user tagging and personalized content delivery to create new pathways for brand marketing, presenting unprecedented development opportunities for the beef industry's integration [4] Group 2: Company Initiatives - In 2022, the company collaborated with authoritative media such as CCTV to promote specialty agricultural products from impoverished counties in Inner Mongolia and Xinjiang through live streaming, achieving significant results [4] - Major traffic giants like ByteDance are establishing live streaming bases in cities like Chengdu, providing substantial support for agricultural projects through streaming subsidies [4] Group 3: Consumer Engagement - The company emphasizes that every stage of the beef production process, from calf breeding to standardized ranching, slaughtering, cold chain transportation, and retail sales, can be transformed into content [4] - By narrating the stories behind each stage, the company aims to convey a healthy and safe lifestyle, fostering deep brand trust among consumers [4] Group 4: Event Overview - The conference, themed "Industry Prosperity Benefits Agriculture, Chain Movement Promotes Revitalization," focuses on livestock product supply, food quality safety, and increasing farmers' income [1][4] - The event aims to build a cross-domain dialogue platform to explore new directions for the ecological development of the entire beef industry chain, new breeding technologies, and new retail markets [4]