进口防晒产品合规性遭质疑 伊菲丹回应：跨境商品免备案

Core Viewpoint - The French high-end skincare brand EviDenS de Beauté's sunscreen product has raised compliance concerns in the Chinese market due to its lack of local testing and registration, despite being classified as a cross-border import that adheres to its country of origin's regulations [1][2]. Group 1: Compliance and Regulatory Issues - EviDenS de Beauté's sunscreen product has not completed local testing and registration in mainland China, leading to widespread market skepticism regarding its compliance [1]. - According to China's Cosmetic Supervision and Administration Regulations, sunscreen products are classified as special cosmetics and must undergo human efficacy evaluation and obtain registration before being sold [1]. - The brand claims that the product is a cross-border import and is exempt from Chinese cosmetic registration requirements under current e-commerce retail import regulations [1]. Group 2: Testing and Safety Standards - The product has been tested in its country of origin according to internationally recognized sunscreen efficacy standards (ISO 24444) by a reputable third-party laboratory, confirming it meets SPF50 and PA++++ protection levels [2]. - Consumers have raised concerns about whether international certifications can be equated with safety guarantees in the Chinese market, given the differences in skin types and testing environments [2]. - Industry experts emphasize that while cross-border e-commerce policies aim to facilitate trade, local registration remains a crucial step for ensuring consumer rights, especially for special cosmetics [2]. Group 3: Future Plans - EviDenS de Beauté is actively preparing for the general trade registration of the product in mainland China, indicating a commitment to comply with local regulations and testing processes in the future [2].