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核心区房子还抗跌吗?2025买房指南
Sou Hu Cai Jing·2025-07-09 14:56

Core Insights - Despite multiple rounds of market rescue policies in 2024, including relaxed purchase restrictions and lower interest rates, the effectiveness of these policies has shown significant divergence across different cities [1][3] - In first-tier cities like Shenzhen and Guangzhou, the market response has been tepid, while third and fourth-tier cities continue to struggle with severe inventory issues, making it difficult for policies to reverse the downturn [1][3] - The real estate market is transitioning from "incremental expansion" to "stock optimization," indicating a need for systemic reforms rather than singular stimulus measures [7] Market Conditions - As of May 2025, the national second-hand housing listing volume reached 7.53 million units, with prices declining by 0.71% month-on-month and 7.24% year-on-year, surpassing the decline in new housing prices [4] - The average rental yield has decreased to 2.0% nationally, with some cities reporting yields below 1.5%, leading to a significant reduction in investment purchases [6] - The supply of affordable housing in Shenzhen is set to reach 50,000 units in 2025, priced at 30-60% of market rates, which is expected to divert demand from middle-income buyers [3] Developer Challenges - The top 100 real estate companies experienced an 11.8% year-on-year decline in sales in the first half of 2025, with private enterprises' land acquisition share plummeting from 62% to 6%, indicating a shift towards state-owned enterprises [3] - Developers are facing ongoing liquidity issues, with major firms like Emperor International and New World Development defaulting on debts, leading to project delays and a loss of consumer trust [1][3] Policy Recommendations - Optimize supply structure by accelerating the implementation of quality housing standards and promoting the sale of existing homes and green buildings [8] - Address developer risks by expanding financing coordination mechanisms to support debt restructuring and project revitalization [8] - Activate demand through targeted measures for first-time buyers in core cities, such as tax incentives and increased public housing fund limits [8] - Implement differentiated regional policies to enhance land supply and infrastructure investment in inflow cities while addressing inventory in outflow cities through industrial integration and urban renewal [8]