一场演出激活一座城，城市文旅消费密码探寻

Core Insights - The performance economy is rapidly growing, becoming a new travel trend that boosts holiday consumption and tourism [1][2] - The total revenue of the national performance market has exceeded 100 billion yuan over the past three years, indicating a robust development trend [1][2] - Government policies and cultural initiatives are significantly supporting the growth of the performance economy, enhancing consumer demand [1][6] Performance Economy Growth - The revenue of the national performance market is projected to rise from 24.36 billion yuan in 2022 to 79.629 billion yuan in 2024, showcasing a strong growth momentum [2] - Major performances like concerts and music festivals not only generate substantial ticket sales but also activate related sectors such as tourism, transportation, and dining, creating a multiplier effect [2][3] Policy Support and Consumer Activation - Various local governments are implementing policies to support performance projects and venues, which is crucial for stimulating cultural consumption [6][7] - The central government has encouraged the development of artistic events like music festivals and concerts to enhance tourism consumption [6] City-Level Initiatives - Cities like Shanghai and Beijing are leading the performance economy, with Shanghai hosting 57,238 performances in 2024, including 281 large concerts, marking a 44.8% increase from the previous year [8] - Chengdu has introduced travel packages themed around concerts, integrating local attractions to attract tourists and enhance cultural experiences [9] Cultural and Economic Impact - The performance economy is not only a key driver of consumer spending but also plays a vital role in the development of the cultural industry and meeting the growing cultural demands of the public [3][7] - The integration of performances with tourism is helping cities enhance their cultural branding and attract a broader audience [9]