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淘宝闪购500亿补贴首周数据发布

Group 1 - Taobao Flash Sale launched a subsidy plan totaling 50 billion yuan, showing significant results within the first week, with 4,124 brands achieving peak sales 9,818 times [1] - The order volume for restaurant chain brands on Taobao Flash Sale increased by over 190% week-on-week, with various food categories seeing order growth exceeding 150% [1] - Small and medium-sized chain brands accounted for over 50% of the participating merchants, indicating a strong boost in urban consumption vitality [1] Group 2 - The subsidy program aims to break the "involution" competition among merchants, effectively stimulating urban consumption and providing business growth for small and medium-sized enterprises [2] - In Nanjing, the business of a local merchant saw over 100% growth due to the combined effect of the subsidy and a popular event, with over 60% of the orders coming from new customers [2] - Experts believe that the subsidy policy has successfully stimulated new consumption momentum, highlighting the importance of confidence in the market [2]