用完便扔的小票根，如何撬动大消费?

Core Viewpoint - The government of Chengdu has introduced policies to promote the "ticket root economy," which connects various consumption scenarios through concert and event tickets, enhancing consumer engagement and driving local economic growth [1] Group 1: Policy Initiatives - Chengdu has launched a "ticket root economy" discount list covering major events like the Chengdu Universiade and concerts, allowing ticket holders to enjoy exclusive benefits at over 100 restaurants and popular tourist attractions [1] - The Chengdu Cultural, Radio, Television, and Tourism Bureau has implemented measures to support large-scale performances, offering free museum visits to ticket holders [1] Group 2: Economic Impact - In 2024, Chengdu hosted over 20,000 performances, a 67.1% increase year-on-year, generating ticket revenue of approximately 1.693 billion yuan, up 27.71%, and driving overall consumption of 6.35 billion yuan [1] - The "ticket root economy" is expected to connect diverse consumption scenarios, with a reported 58% year-on-year growth in related consumption in Q1 2025 [1] Group 3: Consumer Engagement - Many consumers are unaware of the ticket root benefits, indicating a need for better communication and marketing strategies to enhance consumer awareness [1] - Businesses like Haidilao are innovating by providing transportation services to concert venues, significantly increasing their sales during event periods [1]