从蹭流量到赞助比赛：茶咖品牌在“苏超”杀疯了

Core Insights - The "Su Super League" has gained immense popularity this summer, with record attendance and social media engagement, making it a competitive space for brands [1][2] - The number of sponsors for the league has surged from 6 to 29, with major brands like JD.com, Yili, and KFC joining the fray, leading to increased sponsorship fees [2][4] - A dual sponsorship system allows for both provincial and local sponsorships, catering to different brand needs and enhancing marketing opportunities [4][6] Sponsorship Growth - The official sponsorship fees have escalated, with single sponsorship seats now priced at 3 million yuan and the top naming rights sold for 8 million yuan [2][7] - The provincial sponsorship system includes five tiers, each with varying costs and benefits, allowing brands to choose based on their marketing strategies [6][7] Local Brand Engagement - Local tea and coffee brands have capitalized on the league's popularity, utilizing the local sponsorship channels to secure marketing rights within their regions [8][13] - At least 10 tea and coffee brands have launched marketing campaigns related to the "Su Super League" in the past two months, showcasing the competitive landscape [9][12] Specific Brand Activities - Brands like Mixue Ice City and Starbucks have initiated various promotional activities, such as free upgrades and discounts, to engage with fans during the league [11][12] - Four local brands have successfully secured official sponsorships, including Bawang Tea Ji and Honey City Love, highlighting the trend of local brands gaining visibility through the league [13][15] Cultural Integration - The league has allowed local tea and coffee brands to deeply integrate into the cultural fabric of their cities, whether through official sponsorships or creative marketing strategies [25]