你过不了第二关的小游戏，偷偷赚了上亿

Core Insights - The article discusses the rise of mini-program games in social media, particularly focusing on their addictive nature and advertising strategies [2][10][12] - It highlights the significant revenue growth in the mini-program gaming market, with a reported income of 398.36 billion yuan, marking a 99.18% year-on-year increase [14][15] Industry Overview - The mini-program gaming sector has seen a substantial increase in the number of games and advertising creativity, with an estimated 21,900 games participating in advertising campaigns in 2024 [14] - The market for mini-program games is characterized by low-cost, easy-to-create advertisements, with image ads making up 55.9% and video ads 44.1% of total ad content [14] Revenue and Monetization - The mini-program gaming market's revenue reached 398.36 billion yuan, with the sector experiencing rapid growth for three consecutive years [14] - The game "Endless Winter" has generated a total revenue of 2.25 billion USD globally, showcasing the potential for high earnings in this segment [15] Advertising Strategies - The article notes that the primary customer acquisition method for mini-program games is through advertising, with a focus on creative and engaging ad content to attract users [14][15] - The cost of acquiring a paying user for light casual games has reached approximately 98 yuan, with some games like "Endless Winter" seeing costs as high as 4,000 yuan [15][16] User Engagement - Mini-program games are designed for quick engagement, allowing users to play without installation, making them suitable for fragmented time [9][10] - The article emphasizes that the gaming experience is often more about the engagement with ads than actual gameplay, with users frequently encountering ads that do not match the gameplay experience [6][12]