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从佛山小厂到中国机器人TOP10,这家企业如何走上「软实力」出海?
SIASUNSIASUN(SZ:300024) 3 6 Ke·2025-07-10 00:58

Core Viewpoint - The company, Huibo Robotics, is advancing its international expansion strategy by focusing on vocational education and training, differentiating itself from typical robotics companies that primarily export products and technology [1][7]. Group 1: Company Strategy and Market Position - Huibo Robotics has established itself in the domestic market by focusing on the ceramic sanitary ware industry, achieving a market share of over 70% in automated spraying production lines from 2018 to 2020 [3]. - The company has successfully reduced the price of its robotic workstations to around 600,000 yuan, which is half the price of foreign competitors, enabling it to capture significant market share among leading clients [2]. - Huibo Robotics has transitioned from being a "tool provider" to a "service provider," with its education and training business now generating more revenue than its robotics sales [5]. Group 2: Technological Development and Service Offering - The company is enhancing its robotics technology to include intelligent recognition and autonomous path planning, improving adaptability in complex production environments [6]. - Huibo Robotics offers customized solutions by integrating its robotics technology with clients' specific production processes, creating a significant competitive advantage [5]. Group 3: International Expansion and Educational Initiatives - The company is leveraging its partnerships with vocational schools to establish training bases in Southeast Asia, aligning with the Chinese government's initiative to promote vocational education abroad [7][9]. - Huibo Robotics has signed agreements with various educational institutions in Southeast Asia to develop localized training programs, focusing on the specific industrial needs of each country [8][10]. - The company plans to combine its talent training services with industrial projects, providing a comprehensive solution that includes both technology and skilled personnel [10].