雪糕刺客开始倒闭了？钟薛高网店仅三种口味在售，预计发货时间10天左右

Core Insights - The phenomenon of "ice cream assassins," referring to overpriced ice cream products that are not clearly priced, has led to significant market challenges, with many of these brands nearing bankruptcy [1][4]. Group 1: Market Trends - The market for high-priced ice cream has shifted dramatically, with consumers now more aware of pricing, leading to a decline in sales for brands that previously thrived on premium pricing strategies [1][4]. - The once-popular brand Zhong Xue Gao, known for its high-priced ice cream, is facing bankruptcy proceedings for its subsidiary, indicating a broader trend of financial distress among premium ice cream brands [4]. Group 2: Company Specifics - Zhong Xue Gao's flagship product, the "Ecuadorian Pink Diamond" ice cream, was sold for 66 yuan and achieved significant sales initially, but the company has since faced multiple legal and financial challenges, including over 80 million yuan in execution orders [4]. - The current product offerings in Zhong Xue Gao's online store have been significantly reduced, with only a few flavors available, reflecting the company's operational difficulties [4]. - Häagen-Dazs, another premium brand, is also adjusting its strategy by introducing lower-priced items, such as limited-time offers starting at 9.9 yuan, in response to changing consumer preferences and market conditions [4].