电影院告急：0人空场率达40%

Group 1 - The film industry is facing significant structural challenges despite a strong performance in the first half of 2025, with total box office revenue reaching 29.231 billion yuan, a year-on-year increase of 22.9% [1] - The box office performance is heavily reliant on a few major films, with the record-breaking "Nezha 2" contributing 52.8% of the total box office, while the number of new films grossing over 100 million yuan has sharply decreased to 23 [1][2] - The average number of viewers per screening has dropped to 2-4 people, with a high empty screening rate of 40%, indicating a severe decline in audience engagement [1] Group 2 - The impact of short video platforms is leading to increased investment risks in mid-tier films, prompting production companies to focus on larger projects [2] - There is a trend of cost-cutting in the industry, with production cycles being shortened and costs being meticulously managed [2] - The traditional power dynamics in the industry are shifting, with production companies gaining more influence and calling for a change in the profit distribution model, as highlighted by the chairman of Light Media [2][4]