一线城市房价撑不住了，北京15万套二手房挂牌，上海降价还卖不掉

Core Viewpoint - The real estate market in major cities is experiencing a significant downturn, with prices dropping and a shift in buyer sentiment from optimism to caution [1][2][3]. Market Trends - In June, the average price of second-hand homes in 100 cities across the country fell by 0.75% month-on-month and 7.26% year-on-year, indicating a broader market decline [1]. - Major cities like Beijing, Shanghai, Shenzhen, and Guangzhou are facing increased inventory, with Beijing's listings exceeding 150,000 and Shanghai surpassing 200,000 [1]. Buyer Behavior - The market is characterized by a price war, where sellers are advised to list their properties 10% to 15% below market value to attract buyers [2]. - Buyer sentiment has shifted to a "fear of losing" mentality, leading to increased market hesitation and a reluctance to purchase properties [2]. Government Policies - Government measures aimed at stabilizing the market have not effectively reversed the downward trend, serving only as temporary relief rather than addressing the underlying issues [3]. Investment Opportunities - For first-time homebuyers, the current market presents opportunities with more choices and stronger bargaining power, but careful financial planning is essential [5]. - Investors are advised to adopt a wait-and-see approach due to ongoing risks, while those under financial pressure may need to consider lowering prices for quick sales [5].