WLY(SZ:000858) Xin Hua Cai Jing·2025-07-10 02:10Core Viewpoint - Wuliangye is actively promoting its brand and exploring overseas market opportunities through the "He Mei Global Tour," which recently took place in Seychelles, a representative country for high-quality Belt and Road cooperation in Africa [1][2]. Group 1: Event Overview - The "He Mei Global Tour" is a large-scale multinational cultural exchange initiative launched by Wuliangye in 2023, having already visited 15 countries including the USA, France, and Japan [1]. - The event in Seychelles featured cultural exchanges, product showcases, and wine tastings, aimed at enhancing economic cooperation and cultural exchange between different countries [1]. Group 2: Product and Brand Representation - Wuliangye showcased its classic products, including the classic Wuliangye series and the eighth generation of Wuliangye, emphasizing the elegance and richness of "Great Country Aroma" [2]. - The company highlighted the unique qualities of Sichuan liquor, which is characterized by a harmonious blend of five grains and a meticulous production process involving 93 steps and 310 procedures [2]. Group 3: Strategic Goals and Future Plans - Wuliangye aims to deepen its international presence and promote cross-border cooperation through innovative models that combine Chinese liquor with culture and cuisine [3]. - The company plans to continue expanding the "He Mei Global Tour" to more countries, enhancing the global visibility of Chinese liquor and culture [3].