夏日文旅“暑”实精彩 花样玩法“引”客来激活消费“新”潜力

Group 1: Launch of Tourist Train - The Y963 tourist train, carrying over 200 passengers, officially commenced operations from Beijing to Chengde, marking the first tourist train in the Beijing-Tianjin-Hebei region [2] - The train underwent upgrades to incorporate elements of Chinese culture and natural scenery into its design, creating a "mobile viewing lounge" experience for passengers [3] - The train features a technological sky curtain and external cameras to display the natural landscape outside on the sky curtain [6] Group 2: Train Operations and Schedule - The tourist train consists of 7 carriages, including sightseeing, themed dining, and multifunctional entertainment carriages, with a total capacity of 208 passengers [9] - Starting from July 10, the train departs daily at 8:35 AM from Beijing Station to Chengde Station, returning to Beijing's Fengtai Station in the evening, with additional routes to Qinhuangdao starting July 12 [9] - The company plans to operate around 12 trips in July and aims for full operation in August, with tickets available through the 12306 tourism channel and the Starlight Train app [11] Group 3: Shanghai Tourism Consumption Season - The Shanghai Pudong Carnival tourism consumption season was launched on July 9, featuring over 150 activities to enhance its status as an international tourist destination [13] - The tourism season includes initiatives for inbound convenience, commercial synergy, a hundred days of vibrant activities, cultural product upgrades, and precise information dissemination [15] - Pudong has introduced 10 premium multi-day tour routes, including technology and cultural performance tours, in collaboration with various market entities [17] Group 4: Inbound Tourism Growth - Since 2025, with the expansion of visa-free travel, Shanghai has seen a strong growth in inbound tourists and spending, with over 1.3 million visa-free foreign visitors arriving at Pudong International Airport in the first half of the year [19] - A tourism handbook for Pudong has been created in four languages (Chinese, English, Japanese, and Korean) to attract both domestic and international tourists [20]