镇原县市场监管局“三链融合”助推广告合规助企见实效

Core Viewpoint - The article discusses the innovative "three-chain integration model" implemented by the Zhenyuan County Market Supervision Administration to enhance advertising compliance, protect market entities and consumer rights, and promote positive advertising guidance [1][2]. Group 1: Promotion Chain - The promotion chain focuses on enhancing the legal awareness of enterprises regarding advertising laws. The county's market supervision bureau has conducted targeted training sessions and case analysis meetings to interpret key regulations such as the Advertising Law and the Internet Advertising Management Measures, covering 26 enterprises and over 60 individuals this year [1]. - The training aims to prevent violations by raising awareness of common risks such as the misuse of absolute terms and medical terminology [1]. Group 2: Support Chain - The support chain provides tailored services to address the urgent needs of enterprises in advertising. A list of potential enterprises has been established, and dynamic management is implemented with "one enterprise, one policy" [2]. - The bureau has provided comprehensive guidance on advertising content design and pre-release reviews for 16 key enterprises, identifying and correcting 30 instances of improper terminology [2]. Group 3: Regulatory Chain - The regulatory chain emphasizes a balanced approach to regulation and support, establishing a comprehensive monitoring framework. This includes a technology-driven monitoring platform that has reviewed 30,000 advertisements this year, identifying 3 illegal cases [2]. - Special inspections have been conducted in high-risk sectors such as beauty, health food, and education, resulting in 2 cases of illegal advertising being filed and fines totaling 4,000 yuan [2]. - A "service-oriented law enforcement" approach has been adopted, allowing for the exemption of penalties for 12 minor violations that were promptly rectified, promoting self-regulation among enterprises [2]. Group 4: Overall Impact - The integration of the three chains has led to improved order in the advertising market, enhanced compliance capabilities among enterprises, and a better business environment, supporting the healthy development of the county's economy [2].