Core Viewpoint - The announcement of Jay Chou's account "Zhou Tongxue" on Douyin has led to a significant surge in related concept stocks, particularly for companies associated with his IP and events, indicating strong market confidence in the commercial value of his entertainment career and the virtual IP [1][3]. Company Performance - Giant Legend's stock price increased by 94.38%, with a market value rise of approximately HKD 51.944 billion (around RMB 47.51 billion) in one day following the announcement [1]. - As of the evening of July 9, the Douyin account "Zhou Tongxue" had reached 7.5 million followers, expected to surpass 10 million soon [2]. - For the fiscal year 2024, Giant Legend's revenue is projected to be approximately RMB 584 million, a year-on-year increase of 35.75%, with a net profit of about RMB 50.24 million, up 21.32% [8]. Revenue Breakdown - Giant Legend's business is divided into two main segments: 1. New retail, which includes sales of health drinks and skincare products, generating around RMB 270 million in revenue [8]. 2. IP creation and operation, which includes event planning, program production, and IP licensing, contributing approximately RMB 314 million in revenue [8][9]. IP and Product Development - The "Zhou Tongxue" IP has shown strong commercial potential, with collaborations on toys and merchandise frequently ranking among bestsellers [13]. - The company plans to enhance its media content, expand product lines, and explore international markets, including the development of unique digital products and collaborations with international stars [20]. Market Trends - The star IP economy is gaining traction, with significant sales figures reported during major shopping events, indicating a robust market for celebrity-related merchandise [21]. - The growth of the star IP economy is reflected in the increasing popularity of related products, with notable sales achievements in the toy and merchandise sectors [21][26].
一天猛涨50亿，“周杰伦”带动明星IP运营