Sou Hu Cai Jing·2025-07-10 03:39Group 1 - JD.com announced an investment of over 10 billion yuan to launch the "Double Hundred Plan," aiming to support 200 restaurant brands to achieve sales of over 1 million [1] - The first batch of brands achieving significant sales includes Luckin Coffee, Kudi, and Mixue Ice City, with over 10 brands surpassing 10 million in sales [1] - Major brands like KFC, McDonald's, Haidilao, Starbucks, and Burger King have joined the "Million Club," indicating strong market performance [1] Group 2 - Taobao Flash Sale and Meituan have initiated a competitive price war, with Taobao Flash Sale and Ele.me offering 50 billion yuan in subsidies, claiming daily orders exceeding 80 million [3] - Meituan reported over 120 million instant retail orders, with more than 100 million being food-related, showcasing robust demand during peak times [3] - Both platforms are distributing large amounts of takeaway discount coupons, with some orders achieving "zero-cost purchases" [3] Group 3 - Leading brands are engaged in a price war, with Kudi Coffee's American-style coffee priced as low as 3.99 yuan, and major brands experiencing a decline in average transaction value [5] - The low average transaction price market has become the primary battleground in the takeaway war, with a focus on cost-effectiveness for survival [5] - Concerns over food safety have arisen due to the intense price competition, highlighted by incidents involving employee misconduct and regulatory scrutiny of major brands like KFC [5]