酿和美之韵，谱共荣新篇：五粮液“和美全球行”品牌出海布点欧非

Core Viewpoint - Wuliangye is actively promoting Chinese liquor culture globally through its "He Mei Global Tour," showcasing its rich cultural heritage and exceptional brewing techniques while fostering international cooperation and cultural exchange [1][2][3]. Group 1: Global Expansion and Cultural Promotion - The "He Mei Global Tour" includes events in Germany and Seychelles, highlighting Wuliangye's commitment to cultural exchange and its role as a leading Chinese liquor brand [1][2]. - In Germany, Wuliangye engaged in various activities, including a strategic partnership with Siemens to enhance digital transformation and a promotional event in Frankfurt [2][4]. - The brand's efforts in Seychelles involved brand promotion and cultural exchange, linking Chinese liquor culture with African culture [2][6]. Group 2: Market Potential and Industry Growth - The Chinese liquor industry is experiencing growth, with projected sales revenue of CNY 796.39 billion in 2024, a 5.3% increase year-on-year, and an export value of USD 966 million, up 20.13% [3]. - Despite the growth, Chinese liquor holds a relatively small share of the global spirits market, valued at USD 62 billion, indicating significant potential for expansion [3]. Group 3: Innovative Marketing Strategies - Wuliangye is innovating its marketing approach by collaborating with Chinese visa application centers to create cultural experiences for international visitors, enhancing brand recognition [4][5]. - The company is also targeting younger consumers through engaging marketing events, such as pop-up activities in popular venues [4][6]. Group 4: Strategic Partnerships and Collaborations - Wuliangye's partnership with Siemens aims to integrate digital and low-carbon solutions, enhancing the company's competitive edge and fostering international collaboration [6]. - The brand is exploring new market opportunities in Africa, particularly through its activities in Seychelles, to promote economic cooperation and cultural exchange [6][7].