36岁谌超掌舵丰谷酒业 能否带领丰谷“突围”？|封面观酒

Group 1 - The core viewpoint of the article is the appointment of Chen Chao as the new Party Committee member and Secretary of Fenggu Liquor Industry, with expectations for his leadership to drive the company towards new achievements in a challenging market environment [1][6]. - Chen Chao, born in June 1989, is a 36-year-old graduate with a master's degree in project management from Chongqing University of Posts and Telecommunications. He has previously served as the chairman of the China Liquor Trading Center under Luzhou Laojiao, where he led the establishment of the first full-chain digital trading platform in the liquor industry [3][4]. - Fenggu Liquor Industry is recognized as one of the "Ten Little Flowers" of Sichuan liquor, achieving an industrial output value of 1.85 billion yuan, sales revenue of 1.321 billion yuan, and a total tax and profit of 413 million yuan in 2023 [4]. Group 2 - The current general manager of Fenggu Liquor Industry is Lu Zhongming, who has been in office since 2018 and has a background in brewing research and product development [6]. - The company is facing significant pressure during a period of deep adjustment in the liquor industry, with expectations for the collaboration between the young leaders Chen Chao and Lu Zhongming to help the company navigate challenges and achieve new heights [6]. - Other liquor companies, such as Wuliangye, Guizhou Moutai, and Yanghe, have also made significant management changes recently, indicating a trend of younger executives taking on leadership roles in the industry [7][8][9].