App里的“走路换礼品”陷阱：以投资分红为名套牢用户资金

Core Viewpoint - The "YunYueDong" app has been identified as a fraudulent investment platform that lured users with promises of rewards for walking and high returns on investments, leading to significant financial losses for many users [2][3][17]. User Experience and Trust Building - Users were initially attracted to the app by its feature of earning rewards through walking, which created a sense of trust after they successfully redeemed items like rice and oil [7][8]. - The app promoted various investment projects under the guise of "state-owned enterprises" assisting farmers, which further solidified user trust as they received dividends from initial investments [8][9]. Investment Scheme and Losses - Users reported being drawn into investment projects with high returns and long cycles, particularly those related to the app's purported upcoming IPO, leading to substantial financial commitments [9][10]. - One user, referred to as Awei, invested over 140,000 yuan, while another user, Aji, invested approximately 170,000 yuan, primarily funded through credit cards and loans [9][10]. Fraudulent Operations and Police Investigation - The app became inaccessible on June 28, 2023, after users had invested significant amounts, prompting many to report the incident to local authorities [10][12][19]. - Police investigations have classified the case as investment fraud, noting that the app's creation is relatively simple and often uses the names of legitimate companies to appear credible [3][17]. User Mobilization and Collective Action - Following the app's failure, affected users formed a support group, with over 1,268 individuals reporting losses exceeding 115 million yuan [14]. - Users have expressed concerns about the legitimacy of the app's promotional practices, suspecting collusion between the app's promoters and the fraudsters [15][16]. Regulatory and Legal Context - The app's promotional company claimed to have conducted thorough checks before advertising the app, asserting that it was primarily designed for earning rewards through tasks [16]. - Legal experts have highlighted the evolving nature of fraud schemes, emphasizing the need for consumers to remain vigilant against promises of unrealistic returns [20].