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Core Insights - The article highlights the strong market performance and brand potential of the AITO brand, which is a collaboration between Seres (601127) and Huawei, showcasing a new path for brand value development in the era of new energy vehicles [1][3]. Brand Confidence Index - AITO ranked first in the "Development Confidence Index" in the 2025 semi-annual research, receiving an "Ultra Strong Confidence" rating for the second consecutive time since the second half of 2024 [3]. - The brand has delivered over 700,000 vehicles in 40 months, reflecting high consumer confidence in its future development [3]. Brand Awareness - AITO's brand awareness remains stable at 90%-95%, comparable to traditional luxury brands like BMW, Benz, and Audi [6]. - The brand's "Preference Index" stands at 41, ranking fifth and surpassing traditional luxury brands, indicating a consensus on its new luxury positioning of "traditional luxury + technological luxury" [6]. Brand Tier Index - AITO's brand tier index has risen from "mid-high-end" to "high-end" since the first half of 2023, aligning it with traditional luxury brands [7]. - The launch of the AITO M9 SUV, priced in the 500,000 range, has significantly contributed to this brand tier elevation, with over 200,000 units delivered [7]. Smart Luxury Redefined - AITO defines luxury through its "software-defined vehicle" approach, emphasizing smart technology and user experience [9]. - The brand achieved a Net Promoter Score (NPS) of 82.0 in the second half of 2024, ranking first among 67 mainstream new energy brands, and maintained a score of 74.8 in the first half of 2025, ranking second [9]. Overall Brand Growth - AITO's core indicators have shown consistent growth, reflecting systematic brand building and the rapid growth of the new energy sector [12]. - The brand is expected to consolidate its advantages and move deeper into the luxury brand segment based on its positive development trajectory and market reputation [12].