BABA(US:BABA) Zheng Quan Shi Bao Wang·2025-07-10 06:43Group 1 - The core point of the news is that Taobao Flash Sale's 500 billion yuan subsidy plan has significantly boosted consumer spending and merchant sales within a week of its launch [1][2][3] - In the first week of the subsidy program, 4,124 restaurant brands reached historical sales peaks, with 2,318 non-food categories seeing order volumes double [1] - The number of cities with daily orders exceeding one million doubled since the launch of the subsidy, indicating a strong market response [1] Group 2 - The subsidy program led to a 190% month-on-month increase in orders for restaurant chain brands on Taobao Flash Sale, with specific categories like coffee and snacks seeing over 150% growth [1] - The coffee chain NOWWA reported a more than 600% increase in orders compared to April, with a weekly order growth exceeding 200% on July 5 [1] - The program has also benefited small and medium-sized businesses, with overall order growth of approximately 120% for these merchants [2] Group 3 - The initiative aims to alleviate "involution" competition among merchants while stimulating urban consumption and providing additional business opportunities for small shops and traditional brands [2] - In Nanjing, a local business saw its sales double due to the combined effect of the subsidy and a popular local event, with over 60% of orders coming from new customers [2] - A newly opened noodle shop in Jinan reported that its daily average takeout revenue reached 1,700 yuan, more than five times its dine-in revenue, following the launch of the subsidy [2] Group 4 - Experts believe that the subsidy program has effectively boosted consumer confidence and spending power, which is crucial for market recovery [3]