Bei Jing Shang Bao·2025-07-10 06:58Core Insights - Paramount Pictures is set to release the movie "The Smurfs" in China on July 18, 2023, celebrating the beloved characters created by Belgian cartoonist Peyo [1] - Airbnb is offering a unique immersive experience in Belgium, the birthplace of the Smurfs, allowing families to engage in activities inspired by the new film [1][6] Group 1: Experience Details - The Smurfs immersive experience will take place on August 3, 2025, where two families will participate in a four-hour free event [3] - Activities include exploring the forest, tasting "Smurfberry" drinks, creating personalized Smurf hats, practicing archery, enjoying a themed picnic, and learning dance moves from the film [3][4] - The experience aims to provide travelers with a chance to explore hidden gems and local culture, enhancing the connection between the film and real-life adventures [6] Group 2: Marketing and Collaboration - Airbnb's data indicates that over 80% of family travelers consider local experiences when planning trips, reflecting a growing trend towards nature and unique experiences [3] - The collaboration between Paramount Pictures and Airbnb aims to bring the magic of the Smurfs from the big screen into the real world, promoting the film's themes of individuality and positivity [6] - Reservations for the Smurfs experience will open on July 16, 2025, with limited spots available, emphasizing the exclusivity of the event [6]