Hisense V.T.(SH:600060) Jing Ji Guan Cha Wang·2025-07-10 07:03Core Viewpoint - The 2025 FIFA Club World Cup has seen significant developments in Chinese football, with improvements in infrastructure, commercial environment, and youth engagement, as highlighted in the "China Football Environment and Future Development White Paper (2025)" [1][2][8] Group 1: Infrastructure Development - China's football infrastructure has rapidly improved, with the total number of football fields increasing from 117,300 in 2019 to 161,000 by 2024, a net increase of 43,700 fields, surpassing the previous policy standard of 0.9 fields per 10,000 people [3] - Sponsorship and donations from market players have enriched the infrastructure, enhancing the popularity of football [3] Group 2: Commercial Environment - The attendance for the Chinese Super League (CSL) exceeded 4.66 million in 2024, with an average of nearly 20,000 spectators per match, indicating a revival in event popularity [4] - Over 60% of respondents believe that the application of VAR technology has improved fairness in matches, with Hisense being a key player in this technological advancement [4] Group 3: Youth and Professional Development - The number of professional football players in China reached 2,740 in 2024, with a noticeable trend towards younger players, as the average age of the men's national team decreased by 2.4 years to 27.3 years [4] - The improvement in the quality of referees and coaches is also noted, contributing to a better professional environment [4] Group 4: Public Engagement and Cultural Environment - The 2023 CSL season saw a total of 4.76 million live spectators and 1.12 billion live views, making it the leading league in Asia [5] - Social media engagement has surged, with the CSL topic on Douyin accumulating over 18.3 billion views, indicating a growing interest in football among the public [5] Group 5: Technological Integration - The integration of technology in football has significantly enhanced the viewing experience, with companies like Hisense leading in display technology and AI applications [7] - Hisense's AI football smart assistant provides real-time data and analysis, improving fan engagement during matches [7] Group 6: Sponsorship Growth - The enthusiasm of Chinese sponsors for football is increasing, with Hisense being recognized as the most memorable sponsor among fans [8] - The collaboration between sponsors and football events has deepened, showcasing a model for sports marketing that benefits both parties [8]