千轮竞价，2.5亿元成交！成都一知名景点易主

Core Insights - Chengdu Chunxi Square has been auctioned off after 34 hours and 1032 bids, with Chengdu Dongfeng Commercial Plaza Co., Ltd. acquiring 100% equity for approximately 250 million yuan [1][4] - The starting price for the auction was 20 million yuan, with an assessed value of 430 million yuan, highlighting the significant interest in the property [1][4] - Chunxi Square is located in a prime commercial area, attracting both tourists and locals, and is easily accessible via public transport [4] Financial Overview - The property has a land use area of 3763.50 square meters and a building area of 15,327 square meters, generating an annual rental income of 4.56 million yuan [1][4] - There is a debt associated with the asset, totaling approximately 115 million yuan, which is currently under a bank mortgage and in a state of seizure [4][5][6] Market Context - The auction attracted numerous bidders, with many interested in transforming Chunxi Square, particularly into hotel developments, indicating its perceived investment potential [7][8] - Chunxi Square has historical significance and has undergone various operational changes since its opening in 2013, adapting to market demands and cultural positioning [8][9][10] - Recent management strategies aimed to innovate the business model and attract local consumers, but these efforts have not yet yielded significant results [10]