传小鹏汽车增程战略加速，和零跑、理想“抢饭碗”

Group 1 - Xiaopeng Motors plans to launch two range-extended large vehicles, G9 and X9, in Q4 of this year, marking its entry into the range-extended market [2] - The company aims to implement a dual technology route of "pure electric + super electric" with its "Kunpeng Electric" initiative, which includes a pure electric range of 430 kilometers and 5C ultra-fast charging [2] - The introduction of range-extended models is significant for Xiaopeng Motors as it targets the sub-150,000 yuan market, competing directly with BYD Qin L EV and Leapmotor B01, while also preparing for overseas markets with weaker charging infrastructure [2] Group 2 - Xiaopeng Motors faced challenges in the past, including declining sales and product strategy missteps, leading to a drop in its market position from "Wei Xiaoli" to third place [3] - The launch of the MONA M03, priced between 119,800 and 150,000 yuan, has significantly boosted Xiaopeng's sales, with Q1 2025 deliveries increasing by 331% year-on-year, surpassing competitors [3] - Relying solely on the MONA M03 for sales is risky, as the price segment is highly competitive, with established players like BYD already having a cost advantage [3] Group 3 - The range-extended strategy is seen as a pragmatic choice for Xiaopeng Motors to enhance product competitiveness and drive sales, similar to strategies employed by competitors like Leapmotor and Deep Blue [4] - The range-extended vehicle market is experiencing significant growth, with sales reaching approximately 980,000 units from January to May 2025, reflecting an 82% year-on-year increase [4] - To succeed in the competitive landscape, Xiaopeng Motors must continue to innovate in technology, products, and brand strength while managing costs and supply chains effectively [4]