北京发布线下无理由退货指引：经营者不得以赠品问题拒退商品

Core Viewpoint - The Beijing Municipal Market Supervision Administration has issued guidelines for offline no-reason returns, emphasizing that businesses cannot refuse returns based solely on the condition of gifts or their return status [1][2]. Summary by Sections Guidelines for No-Reason Returns - The guidelines require that businesses cannot refuse returns based on the non-return or poor condition of gifts [1][2]. - Consumers are responsible for the shipping costs associated with returns, but businesses cannot impose additional costs that burden consumers [1][2]. Consumer Responsibilities - Consumers must adhere to the principle of good faith and ensure that returned items are intact and suitable for resale [1]. - Actions such as "fake purchases" or "using before returning" are prohibited [1]. Return Conditions and Procedures - The guidelines specify how to handle situations involving lost receipts, the definition of "intact goods," and the return of gifts [1][2]. - The effective period for no-reason returns is defined based on the type of product, either from the day of receipt for delivered goods or from the issuance of the receipt for self-pickup items [2]. Business Obligations - Businesses can choose whether to implement no-reason return policies and must publicly display the terms and conditions of such policies [2]. - Even if a business changes or terminates its return policy, it must still honor commitments made to consumers at the time of purchase [2]. Legal Compliance - Businesses that misuse the no-reason return policy for profit without actually participating in the program will face legal consequences [3].