咨询公司Teneo：西方主流媒体对中国企业的叙事被置于中西对抗语境｜出海·投资

Group 1 - The current geopolitical situation is prompting countries to seek new foreign direct investment (FDI) opportunities and cross-border trade relationships, with China positioned to fill this gap [2] - While the overseas expansion of Chinese companies may not become easier, conditions have improved compared to one or two years ago, necessitating cautious strategic planning and clear corporate narratives [2] - There is a strong momentum in China's business and innovation ecosystem, as observed by industry leaders at events like the Summer Davos [2] Group 2 - Many Chinese companies are now positioned higher in the industrial value chain and are producing some of the most innovative products, particularly in electric vehicles and clean technology [3] - The urgent challenge for Chinese companies is to effectively showcase themselves to the world, ensuring a clear strategic narrative that defines who they are, what products they offer, and how they benefit local markets [3]