Group 1 - The article highlights the trend of merchants using exaggerated marketing tactics to attract consumers, exemplified by the "exploding peach" which is marketed as being five times sweeter than regular peaches despite being a flawed product [2] - It points out that many so-called "new products" in the online agricultural market are actually just rebranded flawed items, with merchants using creative names and claims to boost sales [2] - The article warns that misleading advertising practices, such as misrepresenting product quality and origin, could lead to accusations of false advertising and consumer deception [2] Group 2 - Consumers are urged to adopt a rational approach to purchasing and to be aware of the potential pitfalls of marketing gimmicks, while merchants are cautioned against substandard practices and false advertising [3] - The article emphasizes that merchants should focus on product quality rather than relying on marketing hype, as genuine quality and service are what ultimately retain consumer loyalty [3] - It concludes that fleeting online popularity will not sustain a product in the market, and consumer attention will shift to new offerings once the novelty wears off [3]
警惕“爆炸桃”背后的消费陷阱
Sou Hu Cai Jing·2025-07-10 09:13