2025媒介力学论坛：三大媒介生态巨变，AI Agent如何重塑品牌增长？

Core Insights - The article emphasizes the transformative impact of AI Agents on marketing effectiveness and the media ecosystem, shifting the focus from efficiency to penetrating consumer mindsets [1] - The upcoming 2025 Media Mechanics Forum in Shanghai aims to address the challenges and opportunities presented by AI Agents in marketing [1] Highlights - Release of Three Key Reports: The forum will unveil three authoritative reports analyzing how AI Agents reshape media value, covering television, outdoor advertising, and digital media [1] - Television Media: Insights into user viewing habits, advertising distribution, and core application scenarios [1] - Outdoor Advertising: Examination of the transition from static to digital, interactive formats and the performance of various outdoor advertising scenarios [1] - Digital Media: Analysis of the changes in media ecology driven by new technologies and the redefinition of digital media value [1] - AI Agents Reshaping Marketing: The forum will explore how AI Agents can unlock new growth paradigms by enhancing the entire marketing chain [2] - Focus on achieving precise user engagement and creating emotionally resonant content through human-machine collaboration [2] - Discussion on leveraging real-time data monitoring to shift user perception from passive acceptance to active endorsement [2] - Industry Experts Gathering: The event will bring together professionals from various sectors to share insights on leveraging generative AI for business growth and consumer engagement [3] - Announcement of New Brands: The forum will reveal the "2025 BrandGrow Rising Brand List," highlighting the top 100 brands with growth potential based on objective data [5]