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不种一粒咖啡豆,这个县城却让全国喝上9.9元咖啡
3 6 Ke·2025-07-10 09:26

Core Insights - The article highlights that Kunshan controls 60% of China's raw coffee bean imports and 60% of its roasting capacity, indicating its significant role in the national coffee supply chain [1][4][12] - Kunshan has been recognized as an "International Coffee Capital" by the International Coffee Tasting Association, aiming for a coffee industry scale of 100 billion yuan [4][12][20] - The development of Kunshan's coffee industry has been supported by favorable government policies, including tax reductions and subsidies, creating a conducive business environment [11][12][20] Industry Overview - Kunshan's coffee industry has evolved from a late start in the 1990s to a robust sector, with major investments from global players like Starbucks and Luckin Coffee [9][12][18] - The establishment of the Starbucks China Coffee Innovation Park in 2023, with an investment of $220 million, marks a significant milestone in integrating the coffee supply chain in Kunshan [18] - The local coffee market is characterized by a high density of coffee shops, with over 500 cafes in Kunshan, reflecting a growing coffee culture among residents [23][24] Market Dynamics - The coffee bean import volume in China is projected to exceed 180,000 tons in 2024, with Kunshan accounting for nearly 60% of this volume [12][22] - The competitive landscape includes both international giants like Starbucks and local brands, with ongoing price wars affecting market dynamics [24] - The coffee industry in China is expected to reach a scale of 313.3 billion yuan by 2024, growing at a rate of 18.1% year-on-year [24]