比赛第一友谊十四？新城控股联动苏超冲上13城“商业顶流”

Group 1 - The 2025 Jiangsu Super League (referred to as 'Su Super League') has become a significant cultural and commercial event, transcending its role as a mere sports competition [1] - New City Holdings (601155.SH) has actively engaged in the integration of culture, commerce, tourism, and sports, leveraging the rising popularity of the Su Super League to enhance consumer participation [1][2] - The company has organized a series of promotional activities under the theme "Wuyue Loves Jiangsu," transforming its marketing strategy to become an official partner of the Su Super League [1][2] Group 2 - New City Holdings has established a network of 46 Wuyue Plazas across 13 cities in Jiangsu, which serve as venues for various consumer activities linked to the Su Super League [2][3] - The company has implemented a unified action plan across its Wuyue Plazas, providing services such as free parking, viewing refreshments, and support materials for fans [2][3] - During the weekend of July 5-6, New City Holdings organized 62 high-definition event broadcasts, attracting 12,000 fans, significantly exceeding initial registration numbers [3] Group 3 - The integration of sports and commerce has activated urban consumption, with Wuyue Plazas conducting localized promotional activities that reflect regional characteristics [3][4] - New City Holdings has collaborated with local governments to align commercial services with public policies, enhancing the overall effectiveness of their initiatives [4][5] - The company has reported a double-digit increase in average daily sales and foot traffic during the promotional period, indicating a strong boost to the local economy [5][6] Group 4 - New City Holdings aims to achieve a commercial operating revenue target of 14 billion yuan by the end of 2024, with plans to open five new Wuyue Plazas [6] - The collaboration with the Su Super League represents a breakthrough in the company's commercial operations, creating new consumer engagement scenarios [6] - The company is committed to continuing its efforts in integrating urban culture with commercial development, contributing to the economic growth of the regions it serves [6]