NEW WORLD DEV(HK:00017) news flash·2025-07-10 11:43Core Viewpoint - Recent reports indicate that New World Development, a Hong Kong real estate giant, is allegedly selling the office portion of its K11 property located on Huaihai Middle Road in Shanghai, but the company has denied these claims, stating that the office space is only available for lease and not for sale [1] Company Response - A representative from Shanghai New World Huaihai Property Development Co., Ltd. confirmed that the office portion of the K11 property is not for sale and described the reports as false information generated by intermediary agencies [1] - The company has received numerous inquiries regarding the supposed sale but has not issued any official announcement regarding this matter [1] Industry Implications - The incident highlights the potential for misinformation in the real estate market, particularly concerning high-profile properties in major cities like Shanghai [1] - The response from the company suggests a proactive approach to managing public perception and clarifying the status of their assets [1]