Core Viewpoint - The "Su Super" league, a grassroots football event in Jiangsu, has gained immense popularity, attracting local support and sponsorships, while promoting community engagement and economic growth in the region [1][9]. Group 1: Event Overview - "Su Super" is the first city football league in Jiangsu, featuring teams from thirteen cities, fostering local pride and community spirit [1]. - The league has a low ticket price range of 5-20 yuan, making it accessible to a wider audience compared to professional leagues [1]. - Out of 516 participants, only 29 have professional backgrounds, with most players being amateurs from various professions [1]. Group 2: Sponsorship and Economic Impact - The league has attracted 27 sponsors, significantly increasing from 6 at the start of the season, with a mix of large enterprises and local businesses [4][5]. - Sponsorship categories include major sponsors, team sponsors, and regional sponsors, providing exposure opportunities for small brands [3]. - The league has positively impacted local economies, with a reported 25% increase in consumption in areas hosting matches, and an estimated overall economic benefit exceeding 300 million yuan [9]. Group 3: Community and Cultural Integration - The league has become a platform for local businesses to gain visibility, with small enterprises like street food vendors benefiting from increased foot traffic during matches [3][5]. - The event has sparked a cultural phenomenon, with local brands and community engagement becoming integral to its success [6][9]. - The league's popularity reflects a broader trend of grassroots sports events driving local tourism and cultural activities, as noted by government officials [10].
10元票价撬动3亿创收 “草根苏超”成现象级普惠经济样本
2 1 Shi Ji Jing Ji Bao Dao·2025-07-10 13:03