确定车标后，享界要开始发力了

Core Insights - The newly designed logo for the Xiangjie brand is inspired by the concept of "Universal Star," featuring a hexagonal framework that reflects the family lineage of Hongmeng Zhixing [2][3] - The Xiangjie S9 has achieved significant market success, delivering 4,154 units in June, marking a 94.7% increase in sales following the release of the extended-range version in March [2][3] - The brand is set to expand its product line with the launch of a new travel vehicle in the fall, which promises high aesthetics, spaciousness, and excellent handling [3][4] Brand Development - The introduction of the new logo and independent brand activities is solidifying Xiangjie's brand identity within the high-end segment of the Hongmeng Zhixing matrix [3][4] - The Xiangjie brand is positioned as a core part of the Beijing Automotive Group's "three-year leap" initiative, indicating strong support for its growth [4] Market Positioning - The luxury car market has traditionally been dominated by foreign and joint-venture brands, but recent models like the Wanjie M9 and Xiangjie S9 are providing new competitive entries [5][6] - The expansion into the travel vehicle segment is expected to diversify Xiangjie's product offerings and enhance its market share in the high-end automotive sector [4][6]