Starbucks Ramps Up Test-and-Scale Strategy: Can It Fuel a Turnaround?

Key Takeaways SBUX is using test-and-scale pilots to roll out operational upgrades under its turnaround plan. A new algorithm helped SBUX cut wait times by 2 minutes and sped up 75% of peak-hour orders. Phased rollouts for rewards updates and product changes aim to reduce risk and boost unit economics.Starbucks Corporation (SBUX) is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella of its “Back ...