American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc.

Core Viewpoint - American Rebel Holdings, Inc. is expanding its American Rebel Light Beer into Mississippi through a partnership with Clark Beverage Group, marking a significant step in its national rollout strategy [1][2][3] Company Overview - American Rebel Holdings, Inc. has transitioned from a designer and marketer of branded safes to a diversified patriotic lifestyle company, now including beer in its product offerings [7] - The company emphasizes its patriotic branding, aligning its products with traditional American values [3][8] Product Details - American Rebel Light is a Premium Domestic Light Lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, made with all-natural ingredients and no added corn, rice, or sweeteners [5][10] - The beer is marketed as a celebration of freedom and quality, appealing to consumers who prefer a lighter option without compromising on taste [8][10] Distribution Strategy - The partnership with Clark Beverage Group, a well-established beverage distributor in the Southeast, is aimed at enhancing brand recognition and sales in Mississippi [2][3] - The launch in Mississippi adds to the brand's rapid expansion since its debut in September 2024, with availability already in multiple states including Tennessee, Kentucky, and North Carolina [6][9] Market Position - American Rebel Light is positioned as the fastest-growing beer brand in the U.S., with a focus on building a community of consumers who resonate with its patriotic identity [1][6][3] - The company aims to leverage Mississippi's strong beverage retail landscape to further scale its operations and brand presence [3]